The snuggies became very popular between 2008 and 2009 among the pop culture celebrities. They were so popular and common that some people ended up referring to them as a cult; they are associated with the behaviors, living styles and cultures of the pop. During this time, the product was also advertised in TVs and over the internet.
At its inception, a single snuggie cost $14.95. Two snuggie sets at the moment cost $19.95 in most stores. The snuggie product has since then featured in most reality and TV talk shows in the United States.
Because of the increasing demand, the snuggies have been customized to suit the various needs and interests of most people.